Tracking

What it is

Create and manage tracking links and view analytics

Workspace Owner Staff

| Status | active |

Dashboard > Tracking

The Tracking feature allows creating tracking links and viewing analytics for both vCard and Storefront destinations. It works as follows:

Tracking Link Management:
- Create tracking links with custom names and UTM parameters
- Each link has a unique identifier and can be activated/deactivated
- Links are scoped to either a vCard or Storefront destination
- Links automatically include UTM parameters for source tracking
Analytics Dashboard:
- View comprehensive analytics including:
  - Total visits and unique visitors
  - Visits by source (direct, tracking links)
  - Visits by time range (hourly, daily, weekly, monthly)
  - Top tracking links by performance
  - Visit sessions with detailed information
- Filter analytics by:
  - Time range (hourly, daily, weekly, monthly)
  - Source type (all, tracking-link, direct)
  - Specific tracking link
  - Date/time range (start and end dates with optional times)
Visit Sessions:
- View detailed session information including:
  - Timestamp of visit
  - Source (direct or tracking link)
  - Device information
  - Referrer information
  - Session duration
- Click on sessions to view more details
Integration:
- Tracking links are integrated into both vCard and Storefront managers
- Analytics are available as a tab in both vCard and Storefront dashboards
- Links can be copied and shared for marketing campaigns
Data Collection:
- The system automatically tracks visits when users access destinations via tracking links
- Direct visits (without tracking links) are also tracked
- All visit data is aggregated and displayed in the analytics dashboard

The tracking system helps measure the effectiveness of marketing campaigns and understand where traffic is coming from.

Tracking Link Name: Custom name for identifying the link
UTM Name: Unique identifier used in the URL (lowercase, URL-safe)
Active Status: Enable/disable tracking links without deleting them
Time Range: Filter analytics by hourly, daily, weekly, or monthly aggregation
Source Filter: Filter by all sources, tracking links only, or direct visits only
Date Range: Custom start and end dates with optional time specifications
Tracking Link Selection: Filter analytics by specific tracking link

Workspace Owner: Full access to create, edit, delete tracking links and view analytics
Staff Members: Access depends on workspace permissions; typically can view analytics and manage links
Public: No access; tracking is automatic when visitors use tracking links

Marketing Campaign Tracking: Create unique tracking links for different marketing channels (social media, email, print ads)
Source Attribution: Understand which marketing channels drive the most traffic
Performance Analysis: Compare the effectiveness of different tracking links
Time-based Analysis: Identify peak visit times and trends over time
Campaign Optimization: Use analytics data to optimize marketing strategies